The Rise and Fall of Marks & Spencer: And How It Rose Again

The Rise and Fall of Marks & Spencer: And How It Rose Again
Judi Bevan (Auteur)

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Description du produit

Springtime 1998 and 13 million shoppers a week were pouring through the doors of Marks & Spencer's 286 British Stores. More important, those customers were pouring out again laden with bright green shiny plastic bags bulging with M&S clothes, food and homeware. That May, one of the sunniest and driest on record, directors and store managers alike were bedazzled by the figures. Business had rarely been better for Britain's largest and most trusted retailer ...And so, Marks & Spencer, 114-years old and the second most profitable retailer in the world, the subject of three Harvard Business School case studies, five times winner of the Queen's award for Export Achievement and with cupboards groaning with trophies for managerial excellence, steamed on full-throttle towards the iceberg ...Who could have guessed that within two short years the company's reputation would be smashed, perhaps irretrievably, or that all but one of the 16 executive directors would have gone, consigned to the dustbin of corporate history? Who would have believed that branding experts would compare the name of Marks & Spencer to Rover as an example of a British brand that had lost all credibility? And who could have foreseen that learned commentators would be dismissing Marks & Spencer, along with the Tory party, the Monarchy and the Church of England, as one of those national institutions that had ceased to have any relevance to life in modern Britain?